Tag: BARC Ratings Resume
-
Can TV Revive as BARC Returns, Ad Cap Falls? What It Means?
BARC ratings are back, the ad cap is gone — India’s TV industry finally has a level field. But is it enough to actually revive it?
BARC ratings are back, the ad cap is gone — India’s TV industry finally has a level field. But is it enough to actually revive it?