Author: Aditya Pratap Singh 12
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Concerns persist regarding Team India’s New Sponsor hunt.
The tender from the richest cricket board in the world drew no confirmed bids. Here’s what’s actually behind the silence
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Can TV Revive as BARC Returns, Ad Cap Falls? What It Means?
BARC ratings are back, the ad cap is gone — India’s TV industry finally has a level field. But is it enough to actually revive it?
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BARC Nielsen One Ads Under Threat | JioHotstar vs. Others
BARC and Nielsen launched BARC | Nielsen ONE Ads to fix India’s ad reach measurement gap, now threatened by cross-platform rivalry with JioHotstar.
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RMG Ban, JIO Star Merger, ₹1,500 Cr Void — Why IPL 2026 Left Fantasy Gaming Behind
When the RMG ban collided with the JIO Star merger, IPL 2026 faced a ₹1,500 crore sponsorship gap — and the brands that filled it revealed a structural shift years in the making. Here’s how.
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Why Vivo Paid ₹454 Crore to Exit IPL — The Full Story
Vivo paid ₹454 crore just to walk away from IPL. Here’s the full story — Galwan Valley, anti-China sentiment, ED raids, CEO arrest and how Tata stepped in.
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IPL Jersey Sponsorship — How Teams Price Every Inch of Their Kit (2026)
From ₹40 crore front chest deals to ₹3 crore trouser logos — here’s exactly how IPL teams price every inch of their jersey and why brands pay crores for it.
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What is sponsorship? A Fan’s Guide to How Sponsorship Works
Definition, types and the benefits of sponsorship for a sponsor. Here’s exactly what you need to know, explained simply.