Category: Media Rights & Performance Marketing
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Can TV Revive as BARC Returns, Ad Cap Falls? What It Means?
BARC ratings are back, the ad cap is gone — India’s TV industry finally has a level field. But is it enough to actually revive it?
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BARC Nielsen One Ads Under Threat | JioHotstar vs. Others
BARC and Nielsen launched BARC | Nielsen ONE Ads to fix India’s ad reach measurement gap, now threatened by cross-platform rivalry with JioHotstar.
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RMG Ban, JIO Star Merger, ₹1,500 Cr Void — Why IPL 2026 Left Fantasy Gaming Behind
When the RMG ban collided with the JIO Star merger, IPL 2026 faced a ₹1,500 crore sponsorship gap — and the brands that filled it revealed a structural shift years in the making. Here’s how.