Tag: IPL 2026
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BARC Nielsen One Ads Under Threat | JioHotstar vs. Others
BARC and Nielsen launched BARC | Nielsen ONE Ads to fix India’s ad reach measurement gap, now threatened by cross-platform rivalry with JioHotstar.
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IPL Jersey Sponsorship — How Teams Price Every Inch of Their Kit (2026)
From ₹40 crore front chest deals to ₹3 crore trouser logos — here’s exactly how IPL teams price every inch of their jersey and why brands pay crores for it.
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What is sponsorship? A Fan’s Guide to How Sponsorship Works
Definition, types and the benefits of sponsorship for a sponsor. Here’s exactly what you need to know, explained simply.