Tag: cricket sponsorship
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Why Vivo Paid ₹454 Crore to Exit IPL — The Full Story
Vivo paid ₹454 crore just to walk away from IPL. Here’s the full story — Galwan Valley, anti-China sentiment, ED raids, CEO arrest and how Tata stepped in.
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IPL Jersey Sponsorship — How Teams Price Every Inch of Their Kit (2026)
From ₹40 crore front chest deals to ₹3 crore trouser logos — here’s exactly how IPL teams price every inch of their jersey and why brands pay crores for it.
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What is sponsorship? A Fan’s Guide to How Sponsorship Works
Definition, types and the benefits of sponsorship for a sponsor. Here’s exactly what you need to know, explained simply.