Tag: sports
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BARC Nielsen One Ads Under Threat | JioHotstar vs. Others
BARC and Nielsen launched BARC | Nielsen ONE Ads to fix India’s ad reach measurement gap, now threatened by cross-platform rivalry with JioHotstar.
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RMG Ban, JIO Star Merger, ₹1,500 Cr Void — Why IPL 2026 Left Fantasy Gaming Behind
When the RMG ban collided with the JIO Star merger, IPL 2026 faced a ₹1,500 crore sponsorship gap — and the brands that filled it revealed a structural shift years in the making. Here’s how.
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Why Vivo Paid ₹454 Crore to Exit IPL — The Full Story
Vivo paid ₹454 crore just to walk away from IPL. Here’s the full story — Galwan Valley, anti-China sentiment, ED raids, CEO arrest and how Tata stepped in.